For the song Aayi Nai from Stree 2, the objective was to amplify its reach and turn it into a nationwide viral trend. The focus was on leveraging influencer momentum and digital amplification to position the track as a cultural phenomenon.
We executed a high-scale influencer marketing campaign supported by strategic digital push, ensuring the song consistently appeared across feeds and conversations. The content was designed to be highly shareable, driving organic adoption and repeat engagement, which further accelerated its viral growth.
The campaign delivered exceptional results, crossing 700M+ views, validated through Google Ads data, and establishing Aayi Nai as one of the biggest viral songs of 2024 with massive recall and cultural impact.
Achieved 700M+ views with strong CTR performance, positioning Aayi Nai as one of the most viral songs of 2024.
