Zomato, a leading food delivery brand, is known for its strong cultural connect and youth-centric positioning. The objective of this campaign was to seamlessly integrate the brand into mainstream entertainment, enhancing its relevance and visibility among a younger, digitally active audience.
We strategically placed Zomato within the music video “White Brown Black” by Avvy Sra ft. Karan Aujla, ensuring a natural and non-intrusive brand presence. The integration aligned with the song’s urban vibe and artist influence, allowing the brand to organically blend into the narrative while amplifying reach through a high-visibility cultural moment.
The campaign delivered massive exposure, with the music video crossing 300+ million views on YouTube, significantly boosting brand recall and reinforcing Zomato’s association with contemporary youth culture.
Delivered massive visibility through 300M+ views, strengthening Zomato’s cultural relevance and recall among a young, digitally engaged audience.
